Phase 1: (Step 1-4)
Step 1:
a) Define Vision, Mission & Core Values
b) Clarify what BRASS stands for: revival and dissemination of
ancient Indian knowledge systems and soft skills like
mindfulness, oratory, Ayurveda-based wellness practices, Vedic
mathematics, storytelling, etc.
Step
2:
a) Formulate
Governance and Compliance Framework
b) Establish a Board of Trustees and Advisory Council.
c) Register under relevant laws (e.g., 12A, 80G for tax
exemption).
d) Setup standard operating procedures (SOPs) and a code of
conduct.
Step 3:
a) Recruit Key Foundational Team
b) Hire a diverse core team with expertise in education, ancient
knowledge systems, legal compliance, community outreach, and
fundraising.
Step 4:
a) Develop
Internal Policies
b) Establish policies for finance, HR, safeguarding, gender
inclusion, and impact measurement.
Phase 2:
Programme Design and Content Development (Step 5-7)
Step 5:
a) Research
and Documentation of Ancient Soft Skills
b) Collaborate with scholars, gurus, traditional practitioners.
c) Create archives of oral traditions, texts, manuscripts, and
living knowledge.
Step 6:
a) Design
Modular Training Programmes
b) Convert research into practical modules.
c) Courses can include: Ancient negotiation techniques, ethical
leadership (from epics), time-tested communication tools, etc.
Step 7:
a) Pilot
Testing in Select Communities
b) Identify 3-5 pilot locations.
c) Run short-term workshops and collect feedback to refine
content..
Phase 3: Infrastructure and
Capacity Building
Step 8:
a) Develop BRASS Centres of Learning
b) Set up initial learning hubs in culturally rich cities
Step 9:
a) Train the Trainers (ToT)
b) Build a cohort of certified BRASS trainers.
c) Conduct annual "Gurukul-style" immersive retreats for
facilitators.
Step 10:
a) Digital Infrastructure and E-Learning
b) Build a mobile-friendly learning platform.
c) Offer courses, webinars, and recorded modules for global
access.
Phase 4: Outreach, Branding and Partnerships
Step 11:
a) Develop a Strong Branding and Communication Strategy
b) Create a visual identity and narrative that resonates with
both traditional and modern audiences.
c) Suggestion: “Ancient Wisdom for a Modern World.”
Step 12:
a) Build Strategic Partnerships
b) Collaborate with schools, universities, cultural
institutions, and CSR wings of corporations.
c) Engage with different Ministries of the Central Government
and Departments of the State Governments etc.
Step 13:
a) Community Outreach Programs
b) Launch “BRASS on Wheels” mobile units for rural India.
c) Host storytelling festivals, ancient games days, wisdom
walks, etc.
Step 14:
a) Leverage Social Media and Press
b) Consistent content on YouTube, Instagram, and community
radio.
c) Feature real stories of transformation.
Phase 5: Funding and Sustainability
Step 15:
a) Diversify
Funding Channels
b) Apply for national and international grants.
c) Launch crowdfunding campaigns.
d) Offer premium modules/certifications for urban users.
Step 16:
a) Corporate
and Philanthropic Collaborations
b) Offer soft skill workshops for companies under CSR.
c) Approach philanthropic foundations aligned with education
and heritage preservation.
Step 17:
a) Set Up an
Endowment Fund
b) Secure long-term funding by building an endowment with
contributions from the Donors.
Phase 6: Monitoring, Impact Measurement and Expansion
Step 18:
a) Create a
Robust Monitoring and Evaluation (M&E) Framework
b) Regular tracking using KPIs like learner outcomes,
community participation, trainer feedback.
Step 19:
a) Scale
Successful Programs Regionally and Nationally
b) Replicate models in new states with cultural adaptations.
c) Offer franchise-like models to educational institutions.
Step 20:
a) Global
Outreach and Collaborations
b) Tie-up with skilling centres, yoga centres, spiritual
institutions abroad.
c) Offer BRASS certification in Indian embassies and
consulates.
Finally, A
Vision Towards Cultural Resurgence and Modern Empowerment..